Saturday, May 31, 2014

How to be a Better Commercial Property Manager

Here are some tips for commercial and retail property managers to help them stay ahead of critical issues and building matters.

The management of an investment property is quite complex.  This video helps with the processes.


Podcast 178 - Commercial Real Estate Agent Training

Here are 4 topics for commercial real estate agent training today. 1. Create Around the Clock Motivation, 2. How to Control Your Commercial Real Estate Sale or Leasing Deal, 3. Why you should keep accurate information, 4. How to do a Tenant Mix Analysis and Create a Tenant Mix Strategy. These are commercial real estate training programs by John Highman.




MP3 File

Give Your Commercial Real Estate Client More Feedback on Marketing Results


man reading newspaper and smiling
Improve your Commercial Real Estate Marketing



To understand the success of your commercial real estate marketing campaign you should use a number of standard channels of data to assess progress.  That ‘feedback channel data’ shall normally be sourced and tracked in the following way:

  • calls from the signage
  • calls from the media advertisements
  • enquiries from the direct mail and brochures
  • enquiries from brochures and flyers
  • email enquiries from websites
  • database generated leads

Given the above feedback channels, always seek to understand the buyer's perception of property value and price when they talk to you.  The feedback will help you shape the clients thinking.  Consider these:

  • The information from the buyers and the media results should be provided to the client both as a number of enquiries and the verbal feedback that the buyers provide.
  • Record the number of inspections arranged from the initial enquiries.
  • Give the client feedback from the property inspections.

Web sites and Internet traffic today are also providing significant enquiry from marketing efforts  Internet traffic and Internet advertisements, together with ‘hits’ on listings should be a larger part of assessing your promotional package.

In this way you will soon know the best methods of promoting properties for sale in your region and precinct.  Marketing is essentially a balance of cost against the best ways of attracting the target market.  Assess your progress on a daily basis and report to the client accordingly.

You can get more tips like this on commercial real estate marketing at our main website here.

Monday, May 26, 2014

Podcast 177 - Commercial Real Estate Agent Training Online

Here are 3 more topics on commercial real estate training. 1. How to develop real leadership in Retail Shopping Center Management and Leasing, 2. How to make your property marketing Sizzle for greater enquiry, 3. How to qualify and take a tenant leasing enquiry for an industrial property. These are commercial real estate training programs by John Highman




MP3 File

Sunday, May 18, 2014

Podcast 176 - Commercial Real Estate Agent Training

Here are 4 topics for today. 1. Three Good Prospecting topics to find new clients, 2. A Place to Find New Client Leads, 3. How to Fix Prospecting Roadblocks, 4. How to Grow Customer Inquiries for Properties. These are commercial real estate training programs by John Highman.




MP3 File

Friday, May 16, 2014

Podcast 175 - Commercial Real Estate Training Radio

This is a special podcast on prospecting and Cold Calling for Commercial Real Estate Agents. There are 5 topics to help you understand the best ways to prospect for new clients. 1. The Cold Calling System is Not Dead, 2. Some Effective Cold Calling Tips, 3. How to Improve Client Connections, 4. Don't Hang Up in Calling, 5. 10 Ways to Improve Your Commercial Real Estate Agent Career Opportunities. These are training programs by John Highman for Commercial Real Estate Brokers and Agents around the World.




MP3 File

Thursday, May 15, 2014

Podcast 174 - Commercial Real Estate Agent Radio

These are commercial and retail real estate training podcasts for agents and brokers around the world. 3 topics for today. 1. A Day in the Life of a Shopping Center Manager, 2. How to Choose the Best Clients, 3. The Advantages of Listing Quality Listings. Audio provided by John Highman, Commercial real estate agent and Coach.




MP3 File

Monday, May 12, 2014

How to Create a Shopping Center Asset Plan

The management of a Retail Shopping Center will be enhanced when you use an Asset Plan.

Here is a short video to help you put together a plan for the Asset, the tenant mix, and the property performance.

You can subscribe to other retail shopping center training videos like this at our main website


Sunday, May 11, 2014

Podcast 173 - Commercial Real Estate Broker Radio

This is another commercial real estate agent and broker training program by John Highman. Another 3 topics are covered today, 1. How commercial real estate marketing is an artform, 2. How curiosity will always win your more business, 3. How to determine the right segments of the retail property market to work in.




MP3 File

Tuesday, May 6, 2014

Podcast 172 - Commercial Real Estate Agent Training

Here are 3 topics for you. 1.Why you should become an investment sales specialist, 2. How to refresh your property listings and why, 3. How to spring clean your database right now. These are commercial real estate training programs by John Highman for real estate agents and brokers around the world.




MP3 File

Sunday, May 4, 2014

Podcast 171 - Commercial Real Estate Agent Training

Here are 4 more commercial real estate training topics for Real Estate Agents and Brokers from around the World. 1. The 7 Tips to Winning More Clients, 2. How to Assemble a Top Class Commercial Team, 3. How to Conquer Call Reluctance, 4. The Factors of Attraction in Retail Shopping Center Leasing. These are commercial real estate agent training programs by John Highman.




MP3 File