Monday, August 8, 2011

What Makes Cold Calling So Important

When it comes to real estate it is surprising just how important Cold Calling is to the business generation process. The property market is forever changing and on that basis the buyers, sellers, tenants and landlords are also changing.

Those people that are not active in the market today are very likely to be active in the market over the next few years. That makes cold call prospecting a critical part of new business generation for real estate agents.

The best words I have for salespeople in the real estate industry is to make cold calling a significant part of your prospecting process. Yes you do need to practice, but you can get the process under control; it is not hard, just different. Have due regard for legislation that impacts the calling process such as the do not call register, and then start calling. Get more tips on cold calling right here.

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