Saturday, August 13, 2011

Marketing Tips for Commercial Real Estate Agents

When marketing a commercial or retail property for sale or lease, the real estate agent acting for the client should define the target market so they can see exactly where the marketing is being focused.

When the target market is correctly set, the enquiry is optimized. The marketing campaign can be channelled at the right segment of the market.

Given that the first two weeks of any marketing campaign are the most important, the types of enquiry generated in that time will allow the agent to adjust and fine tune the methods of marketing.

So what is the best way to market a property today? The answer lies in a mixture of traditional and also some more current methods of marketing. Here are some ideas for agents to consider:

- email marketing of brochures and property detail
- database direct calling of qualified buyers
- flyers through the mail
- signboard on the property
- advertising in local newspapers
- local property investors
- speaking to neighboring businesses and property owners

Today's property market is selective and knowledgeable. Buyers know what they want and the factors that reflect a good property performance. The buyers that miss out on one property purchase are the prospects for the next quality listing that comes along. Property marketing is almost an art; it takes diligence and hard work on the part of the agent to make it all happen. No longer can you place an advert about the property and hope that the business will come knocking.

You can get more tips for real estate agents Here

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